vineri, 7 noiembrie 2014

Come into LUMINISH! (press release)

Press release
7th November, 2014



Come into LUMINISH!
Body of Letter. Body of Book. Body of Illumination.



Handmade Paper Atelier via the Association of Craftsmen Order, in partnership with the National Museum of the Romanian Peasant, launched on Friday the 7th of November, the Luminish project: Body of Letter. Body of Book. Body of Illumination - “Small Recycled Paper Manufactory in Bucharest”. Luminish, a project of the Association of Craftsmen Order, is supported by a grant from Norway through the Norwegian Financial Mechanism 2009-2014, in the frame of Green Industry Innovation Program Romania.

The project proposes limited series of handmade illumination bodies, made out of waste paper and various inserts, with artistic hallmarks (watermark, pattern, drawing). One of the lamp models is created for the first time ever, through handmade paper molding technique which differs completely from papier-mâché.

During the kickoff event, a demonstration of a paper pulp molding was conducted on the body of the model Saga Xux. The outfit was provided by Hippie Hippie Shake. The resulting object underwent an artistic intervention by means of acrylic. The audience became models for the concomitant molding, one of  multumult audio pulp, a duet of wind instruments and guitar. As in a game with fiber and timbre. At the event attended: artists, designers, architects, museum curators and stage designers.

Since 2004, the generic project of the Association of Craftsmen Order, via the Handmade Paper Atelier, has aimed at revitalizing the manufactured book by three traditional crafts: handmade paper, bookbinding, traditional printings. 10 years of experimentation with fibers, printing plates in weaving the book-object, materialized now in Luminish. Through this project we emphasize the importance of the continuity of the book history.

The 2013/108274 project, with an 18 months' span, obtained a 65,000 euros grant. The Association aims to produce organic products (illumination bodies and interior design items) through the implementation and the development of a manufacturing production line. Waste paper will be the main working materials. We will submit a patent file for the technical solutions. The method targets sustainability through the sale of limited series of objects and the application of efficient criteria in the field of the green entrepreneurship - green jobs, eco-friendly partners (schools, public and private institutions). The targets are to identify and collect waste paper, to raise awareness and educate on environment protection through a series of  handmade paper workshops (free of charge for destitute people). The result will consist in an increase of the volume of reused paper-from 20 kg per day (at the beginning of the project) up to 100 kg per day (at the end of the project). Profit will be redirected to other eco-innovative projects of the Association: creating and developing a working point in the countryside, with a paper mill, a crop of vegetable fibers and work camps for children and youth. A paper mill gets to use over one ton of waste paper per day.

Luminish launches limited series of illumination bodies with a story: rhythm lamp and ritual lamp. Rhythm lamp: floor lamps with the brand design, inserts and artistic intervention and lamps of wood and metal structures. The ritual lamp will be built around three symbols: body of letter, body of book, body of illumination. Both matching the man, the place and the search by uniqueness, originality, transparency, delicacy, customization, recycling.

 
Body of Letter. Body of Book. Body of Illumination.

Everybody carries inside a text. In Luminish, by means of illumination bodies and objects of art, we are trying to reveal it. Through body molding, we transform paper into a second skin, sticking in and out of time. An epidermis of said and unsaid words, a map of questions and answers, a book from outwards inwards.

The mold is an expression captured in the uniqueness of the moment, a match for learning. The paper mold embodies the ineffable. The paper changes its carrier function of written signs into being a messenger of those yet to be pronounced. The illumination is a function of the present.

The mold multiplies, reveals complexity. It is essentialized manifestation, the pattern being the manifested essence. The mold becomes the synonym of the multiple, the pattern – the expression of the typology. Both are casts, i.e. matrices, i.e. mater of the matter. The printing letters set in order on the plate and the first printed paper is manifestation - the work of art. From the second imprint on, printed texts turn into molds also. The senses of going, seemingly different, run into each other at the periphery, from where they conceive the monadic book.

Black on white and white on black, the body carries the inner text. The paper mold takes over the text becoming the body of the book. The body of book brought into the light becomes the illuminating body which fosters the text reading.

Luminish is one, primal, androgynous. Light. Body of letter.

Luminish is two, dual, woman and man. The world split in two. The sun and the moon. Body of  book.

Luminish is three, triad, mother, father and child. The world split in two by somebody. Triptych. Body of illumination.


uniqueness, originality, transparency, delicacy, customization, recycling

Uniqueness
. Linking cellulose fibers is unrepeatable from one object to another. Almost genetic. At the surface, one can control the water, the temperature and the texture. In the depths, the fibers play their own game.

Originality
. Paper pulp molds on a body. We obtain the mold, the illuminating body, from outwards inwards. The static room or the travelling self.  Body of letter. Body of book. Body of illumination.

Transparency. Through the fibers comes the light. It sneaks out or overflows, subtly or harshly.

Delicacy. The lamp is not an object of battle, but one of power. Do not slam, do not hit, do not throw. It is built, it is used, it is respected, it spreads the light.

Customization. Form, insertion and text. The room receives a lamp; the library, the theater host the lamp; the bedroom – the body mold. Winter sifts the lamps' story with fir tree needles, orange peels and cinnamon. Spring enchains elegantly the red and white silk threads in the cocoon of cellulose fibers. The lover writes to the loved one the secret word in capital letters, by hand, in ink or watercolor. On the body of enlightenment, mold of the whisper, mold of the thigh.

Recycling. All the lamps are handmade from waste paper.

Luminish is conceived through body, paper and light. Body of letter. Body of book. Body of illumination. The letter is hermeneutics stemmed from mold and print, the book is monadic, the body of illumination ritually lights up at dusk. The handmade paper generates, facilitates and translates their encounter. The way goes in all senses: searching and gathering, perception and significance, sign and comprehension. The wonder of making luminish night in night out with a simple Luminish!

 
Press statements

Dr. Virgil Ştefan Niţulescu
Manager, NATIONAL MUSEUM OF THE ROMANIAN PEASANT

The Book Atelier is one of the most visited creativity workshops of the Peasant Museum. Therefore, winning the "Small Recycled Paper Manufactory in Bucharest" thrilled us as it is an opportunity for further development. Thus the public of the Museum will benefit from a renovated space, new working tools and innovative techniques of handmade paper installation and collage, and many more. The Peasant Museum will wholeheartedly support the run of this project of whose great impact among beauty lovers we are convinced.

Anamaria Iuga
Head of the ethnology studies department, NATIONAL MUSEUM OF THE ROMANIAN PEASANT

In 2008, the Book Atelier joined the National Museum of the Romanian Peasant because it follows the same benchmarks by promoting the craftsmanship and the traditional. It got swiftly integrated into the Museum's program through creativity workshops for children, among its participants being also children with disabilities. Răzvan provides us with materials for spreadsheets and study offices. Together we re-edited the book-object 'The Museum on the Boulevard' by Petru Popovat. In 2010 we made the small paper house. The latter pulled through the test of three winters that have come across it in the museum's courtyard.

Răzvan Supuran
Paper maker, ASSOCIATION OF CRAFTSMEN ORDER

It's not easy to make paper, paper is chemistry. In Japan, the home of the handmade paper, there are only four genuine workshops left that carry on the tradition. Molding on human bodies is a game that has not been done. It's handmade paper freshly molded on a form, on a volume. We intend to make series of objects with this technique, including a volumetric book. We thank Cătălin Năstăsoiu, Luminish’s godfather, the man who gave it the name.

Cătălin Năstăsoiu
Creative Producer @ CATAPULT Creative Partners NYC

Designer RONATIV
The man, Răzvan, made his home. He will plant the tree too when the time comes. He has found the light now and he is making the luminish. Handmade crafts are being lost at an alarming pace. We acknowledge their being lost, but we dig our heels in them, all sensors enabled. You can touch, you can see, you can even smell this handmade paper lamp. Unless at the very least these sensors are awake, we are lost in darkness. We now have a luminish made for us. I wish you to enjoy this man's hands and let yourself guided into the Luminish.

 
The "Green Industry Innovation Program Romania" is a business development program aimed to increase the competitiveness of green businesses, including the greening of the existing industries, green innovation and entrepreneurship development. Small Grants Scheme within the program applies to those initiatives whose goals are to develop and implement activities that promote the development of eco-innovative businesses.
The program's operator is Innovation Norway, a state entity subordinate to the Norwegian Ministry of Trade, Industry and Fisheries and the Norwegian Regional Municipalities.

 
National Museum of the Romanian Peasant
National Museum of the Romanian Peasant enrolls in the European family of Museums of Arts and Folk Traditions. It is a National Museum, sponsored by the Ministry of Culture. Owner of very rich collections of objects, housed in a historic building, in neo-Romanian style, it conducts a very particular museography that occasioned in 1996 the honour of being awarded the EMYA trophy - the European Museum of the Year Award. The original style of exhibiting extends to the museum's publications and to actions such as the Missionary Museum, the Village School or to events like vernissages, concerts, conferences.

 
Association of Craftsmen Order
The Book Atelier project was initiated in 2002 by Răzvan Supuran in order to revitalize and preserve a craft that lies at the foundation of universal culture, to promote a type of native culture and to set up a public library traditionally manufactured. In 2004, the Book Atelier relocates to Bucharest and takes part in various events: exhibitions, fairs, auctions. Răzvan experiments with installations and collage techniques combining handmade paper with other materials (wood, iron, textiles etc.) and settles on molding, casting and construction formulas. Since 2008 the Book Atelier has run a partnership with the National Museum of the Romanian Peasant. So far over 7000 people have attended the Atelier's workshops and learnt basic techniques of making handmade paper, manual binding and printing.

 
Contact
Carmen Oprea               
0749 02 01 99               
carmen@luminish.com  
      


  

photos by Lucian Muntean

multumult
multumult
multumult
Cătălin Năstăsoiu
Cătălin Năstăsoiu
Anamaria Iuga
Saga Xux
Răzvan Supuran